Track 15
Experimentation & Personalization
Testing and targeting prices: A/B test design, personalized pricing with Bayesian shrinkage, and individual deal optimization.
A/B Test Lifecycle
Design pricing experiments with proper statistical power, understand endogeneity threats to causal inference, and explore regression discontinuity and instrumental variable approaches.
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Topics
A/B Test Lifecycle
A/B tests, statistical power, and endogeneity
Design pricing experiments with proper statistical power, understand endogeneity threats to causal inference, and explore regression discontinuity and instrumental variable approaches.
Personalized Pricing
How finer data changes profits and consumer surplus
Design randomized pricing experiments, estimate heterogeneous demand from experimental data, construct personalized prices with Bayesian shrinkage, and analyze welfare redistribution under price targeting.
Pricing Individual Deals
Bid-response curves and quote optimization
Optimize individual price quotes using bid-response functions, and discover why the profit-maximizing win rate is well below 50%.