Track 13
Platform Pricing
Two-sided market design: balancing buyers and sellers with asymmetric fees, network effects, adoption dynamics, and competitive platform strategies.
Platform & Marketplace Pricing
Model how platforms set asymmetric prices to balance participation on both sides of the market, and discover when price structure dominates price level.
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Topics
Network Effects & Adoption Pricing
Critical mass and same-side externalities
Simulate adoption dynamics under same-side network effects, identify critical mass thresholds, and discover how installed-base pricing differs from platform pricing.
Platform & Marketplace Pricing
Balancing buyers and sellers with asymmetric fees
Model how platforms set asymmetric prices to balance participation on both sides of the market, and discover when price structure dominates price level.
Pricing Against Competitors
Nash equilibrium and the race to the bottom
Simulate a two-player pricing game, find Nash equilibria on best-response curves, and discover why undifferentiated price competition drives margins to zero.