Track 3
Product Design & Versioning
Designing product tiers and quality ladders: conjoint analysis, hedonic pricing, the Mussa-Rosen versioning model, and menu optimization.
Versioning & Quality Tiers
Analyze optimal product line design through the Mussa-Rosen quality discrimination model, and discover why firms sometimes deliberately degrade products to create tiers.
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Topics
Versioning & Quality Tiers
Damaged goods and the information good ladder
Analyze optimal product line design through the Mussa-Rosen quality discrimination model, and discover why firms sometimes deliberately degrade products to create tiers.
What Customers Value Most
Measuring willingness to pay for each feature
Estimate willingness to pay for individual product attributes using choice-based conjoint, and predict market shares from part-worth utilities.
Hedonic Pricing
Decomposing prices into attribute values
Run hedonic regressions on synthetic market data to recover implicit prices for individual product attributes, and compare revealed-preference hedonic estimates to survey-based conjoint.
How Many Items to Offer
SoonVariety vs decision overload