Track 11
Subscriptions & Recurring Revenue
Designing subscription tiers, freemium funnels, and recurring revenue models: access fees, usage rates, churn, and lifetime value.
Capstone Simulator
Subscription Platform
Design optimal subscription tiers using two-part tariff theory, explore the tradeoff between access fees and usage rates, and model how tier structure affects customer self-selection.
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Topics
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Subscription Platform
Access fees, usage rates, and self-selection
Design optimal subscription tiers using two-part tariff theory, explore the tradeoff between access fees and usage rates, and model how tier structure affects customer self-selection.
Explore
Where to Place the Paywall
SoonConversion funnels and tier structure
Churn, Retention & Lifetime Value
SoonModeling subscriber economics over time